MEADE & SIMMONS: A STORY OF INNOVATION

Meade Instruments is the leader in the engineering, designing and manufacturing of the world's most sophisticated optical products. Product innovation is the hallmark of the Meade brand. Since the company was founded in 1972, Meade has consistently brought innovative new products to the consumer marketplace which have been lauded as the finest, most technologically advanced products in their industry. Consumers know that "Meade Optics Inside" means that what they see through a Meade will be views that are detailed, crisp and full of contrast.

Meade is best known for its telescopes. In fact, nearly seven out of ten telescopes sold today in the U.S. are a Meade. Meade has achieved and maintained its position in the amateur astronomy market by continually developing the most innovative and technically sophisticated optical instruments that are easy-to-use and of the highest quality. The list of

Meade firsts is truly impressive

• First commercial Schmidt-Cassegrain telescope to include integrated electronic drive systems
• First apochromatic refractors with automatic slewing and Go To capability
• First intermediate-level telescopes with automatic slewing and Go To capability
• First ultra-high transmission coatings for commercial catadioptric telescopes
• First integrated binocular and digital camera – CaptureView™

This dedication to bringing consumers innovative, cutting edge and consumer friendly products led to Meade's acquisition of Simmons Outdoor Corporation in October 2002. Simmons also has an impressive history of firsts in its own right. Simmons developed the first aspherical lens application into a riflescope, and was the first optics company to offer a high quality line of products exclusively to the independent dealer.

Over the past 21 years, Simmons Outdoor Corp. has developed a highly regarded and well known tradition of offering the sportsman and outdoor enthusiast a complete line of high quality binoculars and riflescopes. Simmons has long had a passion for the outdoors and a history of support and commitment to the outdoors and the shooting sports industry.

The 2005 Master Series represents what Simmons can do when drawing on the resources and expertise of its parent company, Meade Instruments. Engineers from Meade and Simmons addressed every area of riflescope design and performance. The result is a design that we think truly reinvents the riflescope. It is backed by the new Master Series 48-hour turn around guarantee, which represents our commitment to consumer service.

Wild Turkey at 40 Yards	Whitetail Deer at 150 Yards	Glassing the Ridge at 1,000 Yards